Our San Francisco Story

Born from the vibrant street culture of San Francisco, Stag Step emerged from a shared passion for sneakers and a vision to redefine athletic footwear shopping. We're more than just a retail space; we're a hub where sneaker enthusiasts and active lifestyle consumers connect with authentic style and cutting-edge performance.

Founders Alex Chen and Maya Singh, lifelong sneakerheads with deep roots in the Bay Area's diverse communities, started Stag Step in 2017. What began as a pop-up shop showcasing rare finds and local artist collaborations quickly grew into a cornerstone of the city's sneaker scene. Our journey is intertwined with the city's pulse, evolving from early challenges to becoming San Francisco's premier destination for exclusive releases and expert advice.

Visit Our Store
Panoramic view of the San Francisco skyline at dusk, with iconic landmarks, symbolizing the city's vibrant culture and innovation. In the foreground, a subtle, stylized sneaker silhouette.
Stag Step: Rooted in the heart of San Francisco's dynamic culture.

Our Mission & Values

Authenticity

We celebrate true sneaker culture, offering genuine products and fostering real connections within the community.

Community

Building bridges, not just selling shoes. We support local initiatives and the broader sneaker ecosystem.

Excellence

From product curation to personalized service, we strive for unparalleled quality in every interaction.

Sustainability

Committed to responsible practices and promoting eco-conscious choices for a better future.

Our mission is simple: to be San Francisco's definitive hub for sneaker culture, athletic performance, and authentic street style, driven by passion and rooted in community.

Meet the Sneaker Experts

Portrait of Alex Chen, co-founder of Stag Step, confidently looking forward, with a vibrant sneaker collection blurred in the background demonstrating his expertise.
Alex Chen

Co-Founder & Head of Curation

With over 15 years in the sneaker industry, Alex's encyclopedic knowledge of footwear history and emerging trends sets the pace for Stag Step's exclusive collections. His personal collection boasts over 500 pairs, each with a story.

Portrait of Maya Singh, co-founder of Stag Step, with an energetic and approachable smile, wearing stylish activewear. A bustling store environment with customers is softly blurred behind her.
Maya Singh

Co-Founder & Community Engagement

Maya's energy fuels our community initiatives and ensures Stag Step remains deeply connected to San Francisco's street culture. Her expertise lies in activewear technology and personalized style consultations, making every customer feel valued.

Portrait of David Lee, Lead Stylist and Fitting Specialist at Stag Step, demonstrating a keen eye for detail while holding a sneaker. His reflection in a polished floor shows a sophisticated store environment.
David Lee

Lead Stylist & Fitting Specialist

David ensures every customer finds their perfect fit and expresses their unique style. Certified in biomechanics for footwear, he provides unparalleled fitting services and styling advice, making Stag Step a destination for comfort and fashion.

Supporting San Francisco's Sneaker Community

Vibrant community event in a San Francisco park, showing a diverse group of people admiring a newly painted sneaker-themed mural, with children participating in an art workshop in the foreground.
Empowering local artists and fostering creative expression within the community.

Stag Step is deeply committed to giving back to the city that defines us. We actively engage in initiatives that foster creativity, support local talent, and strengthen the bonds within San Francisco's vibrant sneaker and active lifestyle community.

  • Sponsoring local youth athletic programs to provide access to quality footwear.
  • Collaborating with Bay Area artists on exclusive sneaker designs and in-store installations.
  • Hosting community sneaker clean-up events and cultural workshops.
  • Partnerships with local charities focused on accessible fitness and youth empowerment.

Join us in celebrating and building a stronger, more dynamic San Francisco. Discover our latest community events calendar or suggest a collaboration.

Get Involved